Selling Skills Inventory

Starter Kit for up to 5 Participants
Select Components:
Teach your salespeople the basics of smart, collaborative selling with the revised and expanded Selling Skills Inventory. Not only does this instrument measure aptitude, it also outlines a collaborative, step-by-step sales model your reps can put to immediate use.

How It Works

The instrument begins with 18 selling situations - the type your sales reps are most likely to encounter during a sales call. Each scenario is followed by four alternative courses of action. By choosing the actions they would most likely take, individuals generate a profile of how well they use the skills required to sell successfully. Sub scores measure effectiveness in each of the six steps of the "Collaborative Selling Process." Participants then learn about The Collaborative Selling Process Model.

Uses and Applications

The Selling Skills Inventory is perfect for selling situations in which building long-term customer relationships is critical to the selling process. Appropriate for use with individual sales reps, a group of sales reps in a regional office, or all the sales reps in an entire organization. The Inventory can also be used for individuals who have expressed interest in the area of sales. It may be used by any internal or external sales training consultant, sales training manager, or sales manager with sales rep development responsibilities. Some of the ways in which the Selling Skills Inventory can be used include:

  • As a part of a program to train sales reps in face-to-face selling skills
  • As a development tool used by a sales manager to coach sales reps in conducting sales calls using a collaborative sales approach
  • As an individual assessment tool to help a sales rep identify his or her own selling skills strengths and improvement needs
  • As a tool to help sales reps gain insight into how to conduct successful, face-to-face sales calls using a collaborative sales approach

Learning Outcomes

  • Identify selling skills strengths and weaknesses
  • Understand and utilize a model for collaborative selling
  • Learn how to be viewed by customers as a partner, not a manipulato

Product Details

Facilitator guide includes:
  • Administrative guidelines
  • Theoretical background
  • Selling Environment Matrix Model
  • The Collaborative Selling Process Model
  • Experiential learning/training methodology
  • Selling Situation Scales and Rationales
  • Normative data
  • Workshop design
  • Preparation checklist
  • Training design option
  • Sample copy of Participant Guide
  • Convenient binder format
  • Facilitator support materials will be available to you as a digital download link in your order confirmation.
Participant guide includes:
  • 18-item inventory
  • Pressure-sensitive response form
  • Diagrams for charting scores
  • The Collaborative Selling Process Model
  • Interpretive information
  • Reflection questions/action planning
  • Wallet-sized copy of The Collaborative Selling Process Model

Product Type

Time Required
2 hours


What to Order

Order one facilitator guide per facilitator and one participant guide per participant.

Kenneth Phillips is president of Phillips Associates, a performance management and sales performance training and consulting firm based in Grayslake, Ill. He has been helping large and small organizations achieve improved performance since 1975. A noted authority in the performance management and sales performance training arenas, he is a frequent speaker for numerous regional and local ASTD and SHRM groups. He has held administrative positions with two national corporations and two colleges prior to pursuing his Ph.D. in organizational behavior at Northwestern University. Phillips Associates has a reputation as a supplier of programs and services that make a measurable impact on productivity.