6 Principles to Negotiate Anything with Ed Brodow - DVD (DS)

SKU 4105E16PN

6 Principles to Negotiate Anything with Ed Brodow 
Program Length: 20 minutes.

Whether we know it or not, we are forced to negotiate constantly - in both our business and personal interactions. Those who master the art of negotiating can meet their needs more positive and can help generate higher productivity. 

"It takes COURAGE to negotiate."

According to author and professional negotiator, Ed Brodow, "Most people would rather go to the dentist than negotiate a deal." Starting from a place of fear and dread is a recipe for negotiation disaster, that's why Brodow has created this practical and entertaining program that anyone can use to negotiate anything!

This video training takes the fear out of negotiating by teaching participants how to focus on the pressure that the person across the table is feeling. Ed recommends setting 3 Targets:

  • Your Maximum Offer
  • What you Hope to Get
  • Your Bottom Line

"Once you are willing to walk away, you have nothing to fear." Ed's legendary "meatball sandwich" story is just one of the great stories he uses to drive home his training in a highly entertaining way.

Participants will learn Ed Browdow's 6 Principles of Negotiation:

  1. Aim high
  2. Do your homework
  3. Listen
  4. Be Patient
  5. Always get something in return
  6. Always be willing to walk away