Although we may not be aware of it, we communicate with the goal of influencing other people on a regular basis. From the simplest task of resolving a small misunderstanding with a colleague to the monumental task of negotiating the terms of a deal with a new client, we utilize a variety of communication strategies aimed at influencing others. These strategies are expressed through our choice of verbal and nonverbal behaviors.
Through Influencing With Assertive Communication, individuals learn what it takes to express themselves directly and honestly while acknowledging and respecting the rights of others. With the new knowledge of the benefits of assertive communication and increased confidence in their abilities, participants are prepared to apply their influencing skills to workplace situations.