Ten seconds or less is how long the window of opportunity is open for salespeople to grab a client's attention. That's why it's vitally important to arm them with the tools that enable them to be confident, sincere, engaging, and successful – before they make their next face-to-face sales call.
To start, salespeople need to establish a framework of a successful first call which allows them to plan for and open the call with confidence. They also need to develop an agenda that resonates with the prospect’s situation and then communicate that agenda in a clear and concise manner. Doing this can be challenging – but fortunately, there are tools to help.
Selling Skills: Opening the Sales Call is a module of the Selling Essentials Training Series that allows salespeople to establish themselves as experts, think on their feet, adapt to client expectations, and capture lifetime clients.