A person makes an average of 70 choices per day, according to Dr. Sheena Iyengar, author of The Art of Choosing and one of the world’s experts on choice. Many of these decisions are easy and don’t require any deep thought. But others are difficult, and we struggle with the decision-making process, wondering whether we’ve made the right choice and worrying about the cost of the wrong choice.
In the workplace, some people get stuck over analyzing all of their choices, and others swear by their intuition and have no data to back up how they arrived at a particular decision. To make a high-impact decision that is effective, practical, and successful, you should have a clear objective, gather and evaluate information in a structured way, avoid common decision traps, and use your intuition to confirm or question your decision.
Why We Struggle with Tough Decisions will enhance your confidence and skill at making and implementing tough decisions, allowing you to increase your value to your organization and actively contribute to its success. You will be able to put into practice various methods for collecting and evaluating information and recognize the most common traps that complicate tough decisions.