From Creativity to Innovation Instructor-Led Training

Foster Creativity and Cultivate Diverse Perspectives

Imagine this scenario: a panel of developers for a tech company meet to design a big product for the upcoming year. Although there are a dozen people in the room, the conversation is driven by eight top individuals who are focused on updating software programs. Four others in the room have ideas about developing hardware instead but think their ideas will not be well-received given the consensus. This is a culture whose innovation has become too focused in one area, determined by a minority of individuals.

Often, a lack of innovation at work is less due to having unimaginative individuals and more to do with an organization not tapping into all of its employee's potential. After studying innovation among 759 companies based in 17 major markets, researchers Gerard J. Tellis, Jaideep C. Prabhu, and Rajesh K. Chandy found that corporate culture was a much more important driver of radical innovation than labor, capital, government, or national culture. The study showed that only 9% of the estimated 1.5 million for-profit companies examined were active product innovators!

This course is designed to help organizations reshape their thinking on innovation and teach you to understand different elements of creativity, how to build ideas in a group, how to let innovation at work flow without directives, and how to draw out creative ideas from new sources.

Key Topics of the From Creativity to Innovation Course

• Myths and misconceptions of innovations
• Understanding multiple intelligences including, word smart, body smart, picture smart, and music smart
• Characteristic of creative people
• The stages of the creative process: initiation, gestation, eureka, and application

Participants Will Learn

• Recognize common myths and misconceptions about innovation
• Use multiple intelligences to generate a variety of ideas
• Apply the characteristics of creative people to any problem or issue
• Follow a four-step process for team innovation

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