Sales Training Materials

A sales person’s job is to sell a commodity or a product. It is important that they have the skills necessary to develop business and cultivate relationships. Knowing your selling style and learning to improve upon skill gaps is crucial to success. HRDQ offers sales training materials and activities that will teach your reps how to approach prospects, ask for business, describe the product, look for creative solutions, listen attentively, and close the deal.

Featured Products

Selling Skills Inventory

Selling Skills Inventory is perfect for selling situations in which building long-term customer relationships is critical to the selling process. Not only does this instrument measure aptitude, it also outlines a collaborative, step-by-step sales model your reps can put to immediate use.

Sales Training Activity Collection

Sales Training Activity Collection is a thoughtful and engaging set of training activities that boost your selling skills. Sales managers and trainers can help their employees develop better skills which will allow then to earn more wins.

What's My Selling Style

What's My Selling Style? is a quick and easy way for salespeople to identify personal style, pinpoint their clients' styles, and then make adjustments where necessary. With increased awareness and flexibility, salespeople can use style to maximize sales.

Learn More about Selling Skills...

The Four Selling Styles

Selling is a process in which a salesperson guides a customer’s behavior in a desired direction, ending in the purchase of a product or service. The skills involved in guiding a customer’s behavior include clear communication, listening, questioning, negotiation, influence, and persuasion. A good starting point to improve upon all of these skills is to develop an understanding of personality style. Understanding personality style can help salespeople learn how to tailor their own style to work more effectively with different styles.

There are four selling styles you should be aware of when looking at how to sell more effectively. You can use your style to work with others and predict how they will react. The four styles are:

  1. Direct. People who take charge and are competitive, fast-paced, authoritative, leaders.
  2. Spirited. People who are enthusiastic, friendly, motivators, and high-profile decision makers.
  3. Considerate. People who are warm, counseling, cooperative, reliable, and caring.
  4. Systematic. People who are accurate, objective, factual, organized, and skilled at problem solving.

Most people will have one style that they favor, which is known as the dominant style. They may have a bit of the other styles as well. But the most important thing is that they are aware of their style and how to work with others’ styles as well.

Check out HRDQ’s sales training products for more tips on selling skills!

  • What's My Selling Style

    What's My Selling Style

    from $25.75

    What makes one salesperson successful and another unsuccessful? Popular books target characteristics such as ambition, initiative, self-...

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    from $25.75
  • Common Currency: The Cooperative Competition Game

    Common Currency: The Cooperative Competition Game

    from $249.00

    Is it really possible to practice the strategies of competition and cooperation at the same time? Yes! Around the world, production team...

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    from $249.00
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    Building Business-to-Business Relationships Over the Phone

    $25.75

    Building Business-to-Business Relationships Over the Phone is an informative case study on developing, nurturing and sustaining revenue through ope...

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    $25.75
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    Selling Essentials: What to Ask and How to Listen Customizable Course

    $599.00

    At one point in selling there is a time to shift the focus to the customer. Salespeople must keep the customer engaged, uncover their ne...

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    $599.00
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    Selling Essentials: Understanding the Sales Cycle Customizable Course

    $599.00

    Whether you are working with fresh faces or seasoned pros, there are usually gaps between where salespeople are in their development and...

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    $599.00
  • HRDQ Product Image

    Selling Essentials: Prospecting and Territory Management Customizable Course

    $599.00

    Ask any sales professional about prospecting and most will tell you it's their least favorite thing to do. From figuring out how to deve...

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    $599.00
  • HRDQ Product Image

    Selling Essentials: Presenting Solutions Customizable Course

    $599.00

    Successful salespeople know that preparation is key, especially when it comes to selling. From mastering product knowledge to understand...

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    $599.00
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    Selling Essentials: Opening the Sales Call Customizable Course

    $599.00

    Ten seconds or less is how long the window of opportunity is open for salespeople to grab a client's attention. That's why it's vitally ...

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    $599.00
  • HRDQ Product Image

    Selling Essentials: Developing Clients for Life Customizable Course

    $599.00

    Whether you are working with fresh faces or seasoned pros, there are usually gaps between where salespeople are in their development and...

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    $599.00
  • HRDQ Product Image

    Selling Essentials: Coaching for Performance Customizable Course

    $599.00

    In today’s fast changing and competitive business world, business leaders are asking themselves how they can make the most of what they ...

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    $599.00
  • Sales Training Activities Collection

    Sales Training Activities Collection

    from $106.00

    Overview Sales training activities are essential for a productive sales team. There is much more to effective selling than just having a pitch and ...

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    from $106.00
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    Selling Skills Inventory

    from $97.50

    Teach your salespeople the basics of smart, collaborative selling with the revised and expanded Selling Skills Inventory. Not only does this instru...

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    from $97.50
  • Strike Fighter

    Strike Fighter

    from $256.50

    Before the people in your organization attempt to maneuver through real-world negotiations, give them the opportunity to practice their...

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    from $256.50
  • Negotiating Style Profile

    Negotiating Style Profile

    from $25.75

    As a trainer, you can help individuals to develop their collaborative negotiating styles through thought, preparation, and skill practic...

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    from $25.75