Internal Customer Service Assessment

Starter Kit for up to 5 Participants
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How well do you meet the challenges of providing service within your organization? Because internal service providers have a bond with their customers that external vendors simply do not share, they need to judge their behavior by a new standard.

Unlike any other assessment on the market today, the Internal Customer Service Assessment illustrates the real differences between internal and external service. This 30-item assessment is designed to help internal service providers evaluate how well they practice the behaviors that constitute excellent internal service - and then assist them through action planning to improve those behaviors.

How It Works

The assessment presents 30 statements about customer service. Individuals transfer their assessment scores to a chart, creating an internal customer service profile. This visual profile depicts strengths and areas of improvement in each of the six dimensions of internal service. The participant guides provide for both individual and group action planning and discussion.

Uses and Applications

Internal Customer Service Assessment can be used in formalized training sessions or in informal group discussions. Use the assessment as:
  • Part of an employee orientation program for internal service providers
  • A discussion starter for internal service groups
  • The basis of a training program for internal service
  • An action-planning tool for service groups
  • A planning tool for internal service groups whose service ratings are low
As with all HRDQ tools, the assessment is effective when used alone or as a part of a larger training program.

Learning Outcomes

  • Evaluate how well an individual meets the challenges of providing service within the organization
  • Learn which behaviors are effective in improving internal service
  • Develop more effective service behaviors


The Internal Customer Service Assessment is based on relevant internal service literature and consulting experience. At the center of the assessment, the internal customer service model combines both aspects of the internal service provider's job. The model illustrates the dual focus on what is happening both inside and outside the organization.

Product Details

Facilitator guide includes:

  • Administrative guidelines
  • Theoretical background
  • Internal customer service model
  • Microsoft PowerPoint presentation (free download)
  • Action planning
Participant guide includes:
  • 30-item assessment
  • Pressure-sensitive response form
  • Internal customer service model
  • Diagram for creating profile
  • Interpretive information
  • Reflection questions
  • Discussion questions
  • Action planning

Product Type
Assessment and workshop

Time Required
1 hour

What to Order

Order one facilitator guide per facilitator and one participant guide per participant. Facilitator support materials will be available to you as a digital download link in your order confirmation.

Eileen M. Russo, Ph.D. is former vice president of research and development for HRDQ. She has a Ph.D. in social psychology with a minor in organizational behavior and an MS in social psychology from the University of Pittsburgh. Dr. Russo has a BA in psychology from Fairfield University. Her work includes research in social influence, group behavior, decision making, and perceptions of control at work. As vice president of research and development, she was responsible for overseeing the development of HRDQ products.