icon Campbell Leadership Descriptor | HRDQ Skip to content
Sale Off
Campbell Leadership Descriptor - HRDQ

Campbell Leadership Descriptor

ITEM: Select below ⏷

SKU: 0956E1FG

The Campbell Leadership Descriptor is a self-assessment tool aimed at helping individuals recognize characteristics of transformational leadership. Participants assess their leadership strengths and devise a strategy for enhancing their leadership abilities and formulate a tailored growth plan.



Facilitator Guide (Print) Workbook (Print) Assessment (Print or Digital)

Individuals at any organizational level, especially those in leadership training

Half-day workshop or either a 1 to 1.5 or 2 to 2.5-hour session


Develop the leadership characteristics to turn ordinary leadership skills into transformational leadership skills. Transformational leaders motivate others, encourage innovation, build strong relationships with others, improve performance, and more.


The Campbell Leadership Descriptor self-assessment helps individuals identify transformational leadership characteristics. By doing so, participants will evaluate their leadership strengths and create an action plan for improving their leadership skills. Get started today and gain a deeper understanding of your leadership style and develop a personalized plan for growth.

How it works

The Campbell Leadership Descriptor is a self-scoring questionnaire containing 40 adjectives. Each is focused on specific transformational leadership characteristics and is grouped into nine significant components.

After you complete and score the descriptor, you will use the 40 attributes to compare yourself to both a "good" leader and a "poor" leader you have known. The resulting profile will help you identify your strengths and weaknesses so you can define actions you can take to be a more successful leader.

Learning outcomes

Learn what makes a successful leader, how to identify your strengths and weaknesses, and create a strategic plan for improving your leadership skills. By the end of this assessment, participants will

  • Understand the major components of leadership.
  • Identify the characteristics of a successful leader.
  • Evaluate one's leadership strengths and weaknesses by comparing one's results to "good" and "poor" leaders.
  • Develop a personal action plan for improving leadership skills.
  • Gain valuable insights into your leadership potential.

Uses and applications

The Campbell Leadership Descriptor helps participants understand, identify, and apply the Six Major Task Components of Organizational Leadership and Three Personal Components of Organizational Leadership to create a profile of transformational leadership characteristics to develop.

The Six Major Task Components of Organizational Leadership

  1. Vision: Establish the general tone and direction of the organization.
  2. Management: Set specific goals and focus organizational resources for achieving them.
  3. Empowerment: Select and develop direct reports who are committed to the organization’s goals.
  4. Diplomacy: Forge coalitions with important internal and external constituencies: peers, superiors, direct reports, potential organizational allies, and other important outside decision-makers.
  5. Feedback: Observe and listen carefully to clients, customers, voters, employees, students, and team members, and share the resulting information in a manner that those affected see as beneficial.
  6. Entrepreneurialism: Find future opportunities, including increased revenues, expanded markets, or a higher probability of desirable outcomes, such as international peace, a healthier environment, or the creation of beauty, through mechanisms such as new projects, programs, or policies.

The Three Personal Components of Organizational Leadership

  1. Personal Style: By personal example, set an overall organizational tone of competence, optimism, integrity, and inspiration.
  2. Personal Energy: Live a disciplined, wholesome lifestyle that provides the necessary energy and durability to handle the physical demands of leadership, long hours, stressful decisions, and conflict.
  3. Multicultural Awareness: Be experienced and comfortable working with individuals and managing organizations across different geographic, demographic, and cultural borders.

Additional information

What to order

Facilitator Guide

Order one guide per trainer. The Facilitator Guide is a paper product that offers everything you need to prepare and conduct a leadership workshop. This includes instructions for scoring and interpreting the descriptor, a sample of a completed descriptor, a step-by-step facilitator's script, illustrative case studies, a list of recommended books, and more.

Paper Assessment with Survey 5-Pack

Order one pack for up to five participants. A comprehensive takeaway that includes critical content, worksheets, and forms used during the workshop, as well as additional tools for on-the-job use.

Online Assessment

Order one per participant. The foundation for the workshop, the online assessment is administered to participants through the HRDQ Assessment Center. A full-color, detailed report is delivered electronically to the facilitator/administrator when complete.

About the authors

David P. Campbell is an American psychologist who created the Strong-Campbell Interest Inventory. He was awarded the E.K. Strong, Jr. Gold Medal for Excellence and the 2001 Distinguished Professional Contributions Award from the Society for Industrial and Organizational Psychology. David received his BS and MS degrees from Iowa State University and his Ph.D. in psychology from the University of Minnesota.

Customers Also Viewed

Frequently Asked Questions

What are your business hours?
HRDQ is a U.S. based business. Our normal business hours are:
Monday thru Friday
8:30AM - 5:00PM EST
I've got a problem, who do I contact?
Fro problems concerning your account, order, or delivery, contact us at support@hrdq.com.
Can I reuse or reproduce the content?
If you would like to request permission to reproduce or reuse content from one of our products, please complete our Permission Request Form and email it to editorial@hrdq.com.
Please use the following subject line for your email: Permission Request: Full Name
When can I expect delivery?
FedEx is the method of shipping we use for most orders. Most orders are shipped out within one business day. FedEx Express services are available at the time of purchase for rushed or expedited shipments.
Still have questions?
Send us your question by filling out the form below, we will be happy to assist you.

Email *

Question *


You may order credits here or on your HAC Admin dashboard.

Don't you have a HAC Admin account yet?
Before you order credits, you'll need a HAC Admin Account.

You may self-enroll on this page without an administrator.

If you have any issues, contact us at support@hrdq.com.