Selling Essentials: What to Ask and How to Listen

$599.00
SKU 2750E1SEWA
Selling Essentials: What to Ask and How to Listen (Business License for <5k employees)
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Business - For unlimited use within an organization employing less than 5,000 people at one or more direct operating locations. EULA does not permit use outside the organization, e.g. partners, distributors and consultants.

Corporate - For unlimited use within an organization and its subsidiaries employing 5,001-10,000 people across the entire organization. EULA does not permit training outside the organization, e.g. partners, distributors and consultants.

Enterprise - For unlimited use within a top-level organization, its subsidiaries, partners, and distributors employing more than 10,000 people across the enterprise. EULA permits training of all legally connected entities.


At one point in selling there is a time to shift the focus to the customer. Salespeople must keep the customer engaged, uncover their needs, learn their decision-making strategies, and know what not to say. They need to know what to ask and how to listen.

Selling Skills: What to Ask and How to Listen is a module of the Selling Essentials Training Series that shows salespeople how to ask the right questions, avoid communication shut downs, maximize business discussions, and learn valuable active listening skills that will move the customer relationship forward. They will be able to identify and implement proven strategies for listening and questioning clients about their business needs, leading to a sale and the maintaining a good relationship.

  • Overview
  • Resources

Learning Outcomes:

  • Discover the questions that uncover customer needs
  • Identify customer needs and challenges
  • Learn how to use active listening to better understand customers
  • Develop strategies for business discussions that get results

Program Contents:

  • Getting a Perspective on Listening
  • Questioning Skills
  • Listening Skills
  • What to Ask in the Business Discussion

Included in the download:

  • A complete courseware package for a 4-hour classroom training event.
  • Includes Instructor Guide, Participant Guide, PowerPoint Presentation, Course Overview, Learning Summary, Learning Materials, Action Plan, and Course Evaluation.
  • Supplemental Self-Study PowerPoint Course

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