Social Media at Work Instructor-Led Training

How to Effectively Use Social Media

There are more and more examples of employees misusing social media in ways that harm the organizations they work for. At a minimum, such actions create bad publicity, and at worst, they lead to damaging lawsuits that affect an organization’s success and profitability. An understanding of the dos and don’ts of using social media at work is essential to every employee in every organization.

An organization’s public image and reputation depend on how well it guides its employees to exercise good judgment when using social media and on its ability to navigate the difficult situations that arise from social media interactions.

While using social media effectively requires caution and good judgment, it can also have significant benefits, such as creating loyal, long-term customers and improving relationships with employees, vendors, and suppliers. This program looks at the actions you should take – and those you should avoid – to use social media successfully in your workplace.

Key Topics:

• Prevalence of social media issues in the news.
• Who uses social media in the workplace.
• Business advantages and rewards of using social media effectively.
• Categories of risk associated with using social media at work.
• National Labor Relations Act (NLRA) and its relation to social media.
• How to foster online etiquette and a proactive “ambassador attitude” among employees.
• Strategies to establish a social media presence that strengthens your organization’s reputation.
• Guidelines for building an effective, lawful social media policy and gaining employees’ support.

Participants Will Learn:

• The benefits of using social media in the workplace.
• To identify the various legal and ethical risks of using social media in the workplace.
• How to protect your organization against legal action resulting from intentional or unintentional violations of law or policy.
• How to encourage an “ambassador attitude” in employees.
• Guidelines to provide that help employees make good decisions when using social media at work.
• To identify the elements of an effective social media policy.

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